The best innovations in today's world come from individuals or organizations collaborating, therefore, combining efforts using resources to accelerate performance. Companies are able to produce good results by minimizing risks, reducing production costs and wasting time compared to individuals or organizations investing alone. However, collaboration could be a good idea, since there is sharing of the expected results of the innovation and total control of the growth. Furthermore, collaboration exposes companies to some of the potential risks that arise from partnership. The paper is evaluating the strategic suitability and relative appropriateness of Wal-Mart's collaboration with Google to improve its e-commerce. For a long time, Wal-Mart has been trying to defeat Amazon in e-commerce, but without success. It has come to accept that it does not have the technological capacity to defeat Amazon. This recognition prompted the company to partner with Google, the search engine giant, to at least leverage its core capabilities in online shopping. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The choice of partners significantly determines the impact of a collaboration. In this case, factors such as size and strength, objectives, available resources and the fit between equity value and culture have an impact on the partnership (Y and Hamel, 1997). Actually, narrowing these factors down into two; Resource adaptation and strategic adaptation are useful for better understanding. Resource fit is the extent to which potential partners possess high-value resources after integrating them strategically and effectively. Next, the resources are complementary or supplementary, so organizations choose to opt for complementary resources that they do not have, while on the other hand, supplementary resources help other organizations to add the related resources that they possess in realizing their objectives. For example, Wal-Mart's partnership with Google was designed so that insurgents could take advantage of Google's technical expertise in areas such as user experience and quick search that impact online sales. However, there are collaborations that aim to reduce competition by joining forces to enjoy a larger market and reduce operating costs. An example of this collaboration is that which occurred between British Petroleum and Mobil. Furthermore, strategic fit is the extent to which partners have suitable goals and elegance. In fact, the goals of the partners are not to interfere with each other, but rather to satisfy the goals of the collaboration. Strategic fit helps partners identify organizations that have compatible goals as it reduces wasted time and resources and can prevent conflicts. Conflicts in collaboration occur when partners confuse the alliance without understanding each other's main goals. An example is seen when the collaboration between General Motors and Daewoo of South Korea collapses due to the mismatch of their goals. General Motors wanted to use the association to reduce costs on its current car models, while on the other hand, the Korean company Daewoo's initiative was to invent new technologies and design new models. In addition to considering resource fit and strategic fit Before the collaboration, it was necessary to evaluate the effect of the firms on their opportunities and the possible threats that the alliance could pose on the external environment..