COMO Hotels and Resorts is an international chain of luxury hotel groups dedicated to offering an exceptional experience drawing inspiration from places irresistible to travelers from all over the world who have a passion for seeking uniqueness and comfort in which to stay. The owner of COMO Group is Christina Ong and this group started its career since 1991 in London under the name “COMO The Halkin” (COMO Hotels and Resorts, 2018). As time goes by, COMO Hotels and Resorts has thirteen city hotels, adventure hotels, wellness retreats and island hotels across the continents of the world except Africa. Each COMO hotel and resort hotel is truly different. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayHowever, it would not be a problem to identify the most common aspect in each hotel (Ibid, 2018). A certain uniqueness is developing in this group which calls upon the Asian spirit as a symbol of the COMO group's commitment to serving its customers by ensuring that their stay is filled with peace. In other hotels in COMO, they have not changed the customers' perception of the hotel that feels like home, instead of being local through the culture of each country to ensure that guests always remember the hotel for the uniqueness of the culture all interior design. To ensure that this business always stays on track, the COMO group has 3 main keys of vision and values ​​such as passion which means that the group takes care of all the needs of the guests by providing a service that contains energy, warmth and spontaneity. Another thing is about creativity, which means that this group loves childish ideas and initiative inspiring their guests and the last one is about COMO group styles which are authentic, genuine and consistent, valuing integrity over quick solutions. According to Zoominfo (2018), Como Hotels and Resorts has a turnover of $756. 8 million with 3,784 employees. Examining in depth the COMO Group market share sector which has a statistic in 2010 is composed of 3 city hotels (eighteen apartments), 2 resorts and umas and 1 shambala estate. The hotels are located in Bangkok and London while the resorts are located in Parrot Cray and Coco Irelands. The most important aspect that differentiates COMO Group from other competitors is Uma Ubud and COMO Shambala Estate in Bali and Uma Paro in Bhutan. It has been proven by the total turnover of COMO Hotels and Resorts, this group has gained many customers thanks to its brands that have become more popular in recent years. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Like a statement from Kuno Phasel (CEO of COMO Hotels and Resorts) who mentioned a new updated brand identity of COMO Hotels. This group maintains the logos of their individual properties, but should be supported by "by COMO". This means recognizing that another group also has a different branding symbol, which is part of the COMO Hotels and Resorts group.