1. IntroductionOur Seattle founder was inspired by the entrepreneurial spirit of Hong Kong. He set out to make Pacific Coffee a community center known for its informality and friendly attitude. Since opening its first coffee shop in 1992, Pacific Coffee has provided premium coffee to meet Hong Kong's growing demand for specialty coffee drinks and has served as an urban oasis for customers looking to have a moment of peace in their busy and busy lives. .2. Existing business portfolio In addition to first-class coffee, great food and comfortable environment, Pacific Coffee is also committed to offering our customers the best communication services. The selling price is around $30-50. It is the disclosure price, for example "Espresso", in Pacific the regular size of coffee is $35 but in Starbucks it is $40. It is cheaper than Starbucks. Business hours are approximately 8am to 10pm, open all year round.3. Current Market Situation First, let's talk about the strengths and weaknesses of Pacific Coffee in the Hong Kong market. Pacific Coffee was founded in Hong Kong. This means that the head office is also in Hong Kong. The company can thus focus on analyzing and paying attention to the tastes and needs of Hong Kong customers. The price of the products is also slightly cheaper. This will make customers more interested in purchasing it. Furthermore, Pacific Coffee lacked creativity, its products rarely made changes, which made customers feel tired and bored. So they might buy other competitors' products. Pacific Coffee's current market size is expanding. Their outlets are still expanding in mainland China, Singapore, Macau, Malaysia and even Hong Kong. There are two competitors to Pacific Coffee, Starbucks and McCafé. Pacific Coffee is the...... middle of paper...... $178,852 thousand to $218,092 thousand in 2007-2008 for Internet advertising. Additionally, due to additional operating expenses, revenue increases by $51,539 thousand compared to 2007 and 2008. If this increase produces significant results, additional financing may be proposed in future years.10. CheckTo know if the market plan is successful; we can look at profit. If the profit is increasing, then it is a good strategy. First we need to establish the budget for the company, then choose the marketing strategies to communicate with customers.11. ConclusionTo offer discounts, partnerships with other stores and Internet advertising; it brings a lot of extra profits to Pacific Coffee and also helps promote the company. So if they can lower the price more like McCafe, they will attract more customers from different tiers.