There are laws in place that restrict the use of misleading and unwarranted claims in what a company can advertise and how it advertises. When making a claim for their product, advertisers have managed to use "weasel words", where they appear to say one thing when in reality they tend to say the opposite or nothing. Some of the most common ambiguous words in use today are “help,” “virtually,” “new and improved,” “acts,” and “like” (Lutz). These words might seem tiny to the common consumer but extremely effective to the advertiser. For example, Proactiv Solution has been a very successful product on the market, especially after starting with 2-minute commercials and 30-minute commercials. They chose celebrities as spokespersons and showed before and after pictures of real users of the product. But what exactly does it promise? Their target audience is mainly children and teenagers who suffer from acne. Proactiv claims to have helped many people and celebrities with acne problems and helps control and prevent any future breakouts. It doesn't clearly state that it completely stopped or 100% put an end to breakouts, it just helped. However, in 2007, Proactiv's sales were $850 million per year (http://www.nytimes.com/2007/10/18/fashion/18skin.html?pagewanted=all&_r=0). For advertisers, whatever comes after the word weasel is the key phrase, which an average consumer usually forgets or completely overlooks the word weasel. Another example, which could be considered false and vague advertising, is that of cigarettes. Winston uses his slogan: "Winston tastes as good as a cigarette should." The exact flavor of cigarettes is debatable, but children might associate it with something they should try because cigarettes might “taste