Under Armor is a leading sportswear line aimed at the general athlete seeking maximum comfort during extracurricular activities. The company's mission is to "provide the world with technically advanced products designed with unique fabric construction, excellent moisture management, and proven innovation. In short, every Under Armor product does something for you; it's making you better ". in 1996 by University of Maryland graduate Kevin Plank, Under Armor became the industry's leading supplier of athletic performance apparel. Under Armor started from the simple idea of ​​creating a t-shirt that improved athletic performance by regulating body temperature and eliminating sweat without absorbing it. Under Armor was based in Plank's grandmother's basement in Washington until it moved headquarters and built a manufacturing plant in South Baltimore. Initially, Under Armor focused on selling its products to Division I college football programs. As a former captain of the Maryland Terrapins football team, Plank had grown tired of wearing heavy cotton T-shirts under football pads in the heat summer months and several turtlenecks under the pads during the cold months of late autumn. An economics graduate from College Park, Plank developed the idea for Under Armor for a management course. After graduation, Plank went to the garment district of New York City to test various materials and eventually designed a spandex and lingerie material to wear under the jacket. athletes soccer pads. Under Armor product lines include HeatGear, ColdGear, TurfGear and LooseGear, which can be found in more than 8,000 retail stores and on the Under Armor website. The idea was a great success... middle of paper... luxury, not many people want to wait two weeks to receive their product. When an item is ordered, it is needed immediately and if it is received immediately it not only improves the customer relationship. But it will also add value to the purchase, making the customer much more likely to purchase the product again in the future, compared to the competition. If you have customers in remote areas and don't have the luxury of shipping in large batches of items, you have to pay more to ship that item individually, which costs more. By placing warehouses in strategic locations, you can provide better access to customers in more remote locations. By taking advantage of this, Under Armor will not only expose itself to new customers, but will be able to continue to dominate the sports apparel industry..