IntroductionMass media can be defined as the means of communication that reaches and influences a mass market in a short time ("the free dictionary"). Some examples of media platforms used to spread mass messages are television, newspapers, the Internet, social networking sites, magazines, and radio. Mass media messages can come in the form of video, audio, images, and even words. Most people listen to the mass media on a daily basis and absorb all kinds of information, sometimes without even realizing it. Sociocultural standards of female beauty are presented in almost all forms of popular media, bombarding women with images that portray what is considered to be the "ideal body" (Sedar). This has caused a shift in the perception of women around the world, and many now see beauty and perfection in meticulously Photoshopped models on billboards, magazine covers, on television and in films. Beauty standards have changed, and where there were once iconic women showing off their curvy, size 12 bodies, like Marilyn Monroe, there is now a different perception of what is considered “beautiful.” Nowadays, the ideal, if unattainable, physique is described by adolescent girls as 5 feet 7 inches tall, 100 pounds, size 5, with long flowing blonde hair and sparkling blue eyes (Nichter & Nichter 1). Body image is defined as a complex aspect of self-concept that concerns an individual's perceptions and feelings about his or her physical image and body. (Cash & Pruzinsky 3-11) The mass media is believed to contribute to women's negative perceptions of body image. It is suggested that the media provides a social context for eating disorders (Spettigue et al.). Forms of media such as television programs and magazines… middle of the paper… where the individual is located (“Body Image”). Conclusion It is evident that mass media has an impact on the body image of females today. We live in a world where mass media play a predominant role in our daily lives, and no matter what we do, we are unconsciously influenced by what they show us. Through mass media's portrayal of unrealistic images of women in general, we as consumers absorb these distorted concepts of beauty and shape ourselves based on what we see in these media. While it is known that mass media contributes to women's adverse body image views, and it has been shown in some studies that the amount of time spent using mass media is directly proportional to women's perception of body image, own body image, it must be understood that their effects have repercussions on every female individual.