Topic > Dominant women in society - 734

In Susan Bordo's story Hunger as an Ideology, women are described as passive and inferior to men. Bordo examines the advertisements to prove his point about how visible it is that women are as they should be delicate and picturesque. In the movie “The Thomas Crown Affair” it is totally opposite; the woman in this story is independent, strong and self-sufficient. She is able to outwit him and show him that she is capable of surviving without any help. Modern women have transformed and broken the stereotype and made their way into society as equals. Nowadays, advertisements describe how women should behave, dress and eat. For example, in Hunger as Ideology, two different advertisements for Haagen-Dazs ice cream are shown, one featuring a man who has just finished a half-pint smiling, the other featuring a woman who has just taken a bite from his ice cream shop. Although very discreet, the message is visible to consumers. Another example is advertisements for sugar-free jelly, in which an attractive slender woman is leaning back in a chair and eating jelly from a glass. Above the image is a quote that says, “I'm a girl who just can't say no. I insist on dessert." On the side of the advert we read: “Every woman has the right to her right sweets. As long as the dessert is sugar-free Jell-O jelly. It's light, fruity and fun. And it's just calories. This ad highlights how women crave dessert, but it's only okay to have it if it's sugar-free. “The dessert you shouldn't desert” because it is sugar-free. Same concept with Wonder Light Bread, in this advertisement two women are side by side on a park bench, one holding a carrot, the other smiling happily with a sandwich and the advertisement says: "You will think about cheating, but you know your not…it's Wonder Light bread.” These adverts highlight how it's okay to eat a lot, as long as you eat “light”. Women look at these adverts and are convinced that this is how they should be, but in the Thomas Crown affair, the message is completely opposite. Catherine Banning, is the insurance lawyer for the case against the stolen Monet painting in the “Thomas Crown Affair”. It is clear that she is a strong, independent woman who does not need to rely on anyone, especially a man.