The McDonaldization of Society The McDonaldization of society may seem somewhat misleading, but the term actually refers to the rationalization of society. The use of the word "McDonaldization" simply indicates that fast food is one of many great examples of rationality. Ritzer discusses five dimensions that characterize rationality or the rationalized society: efficiency, predictability, calculability, use and preference of nonhuman technology, and excessive control uncertainty. The five characteristics can be noticed in various aspects of society, which exemplifies the extent to which rationality influences our society and societies around the world. In this article I will summarize Ritzer's discussion of these five characteristics and provide possible examples of each dimension. First, efficiency refers to the most efficient or best means to an end. Ritzer uses fast food as an example of the best means of getting a meal, rather than actually preparing the food at home. Individuals no longer have to go to the supermarket, buy food and take it home, prepare it on a hot stove and then let's not forget the tedious task of washing dishes by hand. To avoid all these steps, people can simply drive down the street and pick up meals at a fast food restaurant. Today, internal lines can also be avoided with the addition of the drive through window. There are many benefits to fast food, but as Ritzer explains there are also “irrationalities of rationality.” In the example of fast food, preparing meals in the cheapest, quickest and simplest way possible, protecting the health of the people who eat in this way... middle of paper... targeted gestures and tones, helps to reduce the uncertainties associated with use. human technologies. Instead of actually using robots to search for organizations, volunteers and fundraising staff are turned into robots. Or, with the use of the web tree, Davidson controls the uncertainties of registering for a course. Students have specific numbers that indicate in which order they are assigned a class; “First come, first served” no longer applies. There are no queues at the secretariat and the school establishes certain times and dates when students can register using the web-tree. Uncertainties related to class registration are controlled, as are those of students. Rationalization has affected almost every society in the world and the situations described above are just a few examples of rationalization.