According to an NBCNEWS article, "LONDON - When officials in Ireland did a routine check on some hamburgers, what they found made them nervous: One hamburger was actually almost one -third horse (Fraud). As stated in this article, horse meat has been found in circulation in the following countries: United Kingdom, France, Germany, Sweden and Norway people because people are not entirely sure whether the meat they are eating is really beef as advertised or whether it comes with horse and pork. Wikipedia announced: “Willy Setten, a Dutch meat wholesaler, has been arrested for selling 300 tons of horse meat as beef" (France-Presse). This belief proves an important point and should provide some answers as to how horse meat is wrongly sold and advertised