3. Many art galleries/museums now offer elaborate websites. This virtual experience raises many factors that challenge the ways we conventionally view art. Discuss this statement through an in-depth analysis of the AGNSW website (www.artgallery.nsw.gov.au/). In particular, you should take a look at the sections related to Exhibitions, Collection and Education, especially the "my virtual gallery" that appears in Education. In the age of 21st century technology, there is a constant conflict between receiving art through a gallery website versus experiencing it in the physical space of the art gallery or museum. Over time, the consumption of art and the purpose of art galleries have developed greatly. Brian O'Doherty's theory of the modern exhibition space shows a notion of a conventional way of seeing art whereby works of art are today presented in a neutral exhibition environment, isolated from external meanings, "the white cube " *(item). Essential to his theory is the relationship between content and context of a work of art, where the limitations of the "white cube" model exclude context. With extensive virtual visual and textual capabilities, websites such as the Art Gallery of New South Wales (AGNSW) website can provide ancillary insights into the art displayed in the gallery. The risk of these simulations replacing the traditional gallery visit is diminished by a number of factors, which make them useful in creating a unique experience. In the case of the AGNSW, their educational role is further expanded by offering a large and highly structured website that has created new ways of looking at art. It is designed to effectively enhance the gallery experience. With the theoretical frameworks efficiently installed… half of the article… http://www.museumsandtheweb.com/mw2006/papers/cooper/cooper.html>Duro, Paul The Rhetoric of the Frame: Essays on the Boundaries of the Artwork, Cambridge, 1996.Google Art Project, launched February 2011, Google, viewed 14 May 2012Google Earth, launched June 2005, Google, viewed 27 April 2012Jones-Garmil, Katherine The Wired Museum: Emerging Technology and Changing the paradigms. Washington, DC: American Association of Museums, 1997.Marstine, Janet New Museum Theory and Practice: an Introduction, Hoboken: John Wiley & sons, Ltd. 2008.Streeton, Arthur Fire's on. 1891, oil on canvas, 183.8 x 122.5 cmValenza, Joyce Kasman 'True art museums without walls'. Technological Connection, vol. 4, February 1998, number 9.Vergo, Peter The New Museology, London: Reaktion Books, 1989.