Coco Chanel has established herself as one of the world's leading designers and has become an icon for thousands of women. Due to her impact on the fashion industry, she revolutionized the way women wore clothes and also created a new technique for fashion branding. Changing from what women wore was risky but very important for Chanel. She wanted to make a statement and dress like any woman wished she could. "Fashion has become a joke. Designers have forgotten that there are women inside the clothes. Most women dress for men and want to be admired. But they must also be able to move, get into the car without the seams breaking! Clothes should have a natural shape." – Coco Chanel. This is where the idea of ​​changing women's clothing was born. Pants were mostly worn by business men or women, but Chanel made them a popular fashion item for everyday life. Transforming your trousers into sailor trousers could be an alternative to a swimsuit to avoid exposure. This style spread quickly and was the beginning of Chanel's success. A quote uttered by Chanel at age 85 read: “I invented them out of modesty. From this use to becoming a trend, seeing 70% of women wearing trousers during dinner is quite sad.” Making statements was something Chanel did best. Whether it's tanning, wearing a dramatic bob cut, Chanel no. 5, to wear costume jewelery or to make some items of clothing essential for every wardrobe. Chanel knew how to make anything work. In the 20th century, being pale was a sign of belonging to the upper class, while being tan represented belonging to the lower classes. He made a statement throughout society without even a purpose...... middle of paper...... and clothing, to change the course of fashion. Coco Chanel was the influential icon who took a leap of faith and stepped up in how women represented themselves. The idea of ​​transforming men's clothing into clothes that women can wear is all thanks to Chanel. The fact that women wore similar clothes to men gave a sense of equality between the two sexes. In the first half of the 20th century, men still had more rights than women, but changing ideas about how women should dress gave them a reason to pursue independence. Chanel made an impact on women's rights by giving women the ability to make a statement throughout society. All of her trends, from tanning to the Chanel dress, marked a huge transition in society. Coco Chanel once said: “I created the best-known style in the world,” she said, “because fashion is ephemeral, but style is eternal”..”