SWOT Analysis. The product selected for this analysis is a one-day public classroom training program on project risk management that the NZ Institute of Management selected SkillPower Ltd to deliver and deliver in Auckland, Wellington, Christchurch and Invercargill. In view of this undertaking, the following SWOT analysis applies: • Strengths. The strength of the proposed training program is that the training material (workbook and PowerPoint) is well presented and up to date. Furthermore, the lessons are practical, participatory and interactive, and the tutor has a lot of experience and knowledge of the subject, and Auckland is a fast-growing market where projects proliferate. Those who attend this training and apply what they learn will find that their projects cost less and take less time to complete, that more projects will be completed correctly, that project risks will be identified early, and that projects that are too risky will be avoid. release resources for other purposes. Project selection decisions will be improved