For example, in Ivory Coast, the group objective prevails. In fact, individuals share a common goal and work towards the success of the group or organization. Oscar Rudenstam in his article “Individualism vs Collectivism” points out that in a collectivist culture like that of Côte d'Ivoire, the workplace has higher priority than the individual self. This mindset means that individuals are more likely to put the institution's interests before their own and work together to achieve the institution's goal. Indeed, Côte d'Ivoire's motto “Union-Discipline-Work” illustrates this point best. In the United States, however, the individual goal and the concept of “self-made man” are more pronounced. In the same article “Individualism vs. Collectivism,” Rudenstam comments that “it is typical of a relatively individualistic individual to prioritize individual ambitions at a higher level and to strive to satisfy those ambitions.” Rudenstam believes that an individualistic individual tends to value personal fulfillment more. The individual is solely responsible for his success and results. A collectivist culture that promotes and works for the success of the institution is opposed to an individualistic culture in which individuals focus on achieving their personal goals.