Dash will benefit the most from this alliance. Dash Lab has already started what could prove to be a very successful business. Having a product of value to a customer is one of the key components of business sustainability. When customers believe your product is a necessity and there are limited alternatives to your product, you may be giving your organization a competitive advantage. Since Ford Motor Company is already a well-established company, they may feel that it is not profitable enough for the company to join forces. As stated in the Holy Bible, Proverbs 19:20 reads, “Listen to counsel and accept instruction, and in the end you will be