COMPANY DESCRIPTION In 1837, James Gamble and William Procter, former Britons, founded a family-run soap and candle company after marrying their sisters. The company founded long ago has become an American multinational consumer goods company. This company is Procter & Gamble Co, better known as P&G. Its headquarters are located in downtown Cincinnati, Ohio. Although it began as a candle and soap manufacturer, today it offers a wide range of products in the areas of textiles and home care, health and personal care, beauty and baby, women's and family. P&G currently has 47 brands in its portfolio, 23 of which are worth a billion dollars or more and 14 that are worth about half a billion to a billion. Its slogan “Touch lives, improve lives”. is a CORE COMPETENCE Procter & Gamble seeks to leverage its core competencies to gain a competitive advantage over its rivals. So far, P&G has demonstrated its expertise in: consumer understanding, innovation, brand building, market access and scalability. By investing more in market research than any other company, conducting thousands of research studies, and investing millions in understanding consumers every year, P&G has succeeded in articulating unspecified consumer wants and needs by translating them into products. Not only has the transition from idea to product been successful, but P&G has also demonstrated global success in branding these products with household names, with the logistics and distribution capabilities necessary to satisfactorily meet the needs of consumers and retailers. By translating these characteristics into continuous improvement in efficiency and productivity, P&G can bring the best brand value to the Indian market by building relationships with consumers, businesses and retailers, making Oral B the household name for toothbrushes in India. COMPETITORS IN INDIAN ORAL HYGIENE