First of all, it successfully fights piracy and turns former pirates into music consumers. Because there is no reason why one should steal music when it can easily be “taken” for free in an absolutely legal way, benefiting not only music consumers but artists as well. And while you can use Spotify for free, more and more people are getting a premium subscription and paying the $9.99 monthly fee in exchange for getting free music streaming and the availability to listen to music offline. But some major labels are pushing Spotify towards limiting the freemium subscription, to convince more people to pay a monthly fee, Ek refuses to do this, for obvious reasons: people will always find a way to get music for free, so if they don't they get on Spotify they will find other places to do it and most likely illegally. But still many famous artists such as Thom Yorke of Radiohead, Taylor Swift, Johnny Marr and many others are against Spotify, saying that it is paying pennies per artist and that they are giving up their music for free and staying with iTunes rather than Spotify. iTunes, in my opinion, is good for short-term revenue, because when people buy a song they can listen to it as many times as they want and the artist no longer gets revenue from that song after someone buys it, whereas if a artist has his songs on Spotify even after 20 years