The effects of advertising on societyFr. Kavanaugh was right on target when describing the effects of advertising on society. Our moral values ​​are being degraded by the media's bombardment of incorrectness. Adler is quick to point out why these messages have such a negative effect on people. There are two main tactics that advertisers use to sell their product: either imply that their product will lead to the achievement of a particular (usually real) good, or make their product the object of desire, thus making it an apparent good for consumers. people. The problem with associating products with the achievement of a good lies more in the sphere of truth than in the good, because it lies in whether or not the product may or may not live up to its claims. The relationship between a product and the achievement of a good is an objective truth, even if the goodness of that product may not be. The claim that Product When advertisers make these claims, therefore, they directly deceive the public. The other tactic used, however, represents a bigger problem, as it is not only more difficult to identify but has more problematic effects. Since society likes to think of good as subjective, it would seem acceptable for advertisers to characterize their products as good. However, Adler s...