Companies in the publishing industry focus on developing online publishing to support their print editions. They try to improve their position by offering new products and publishing print media that are attractive to consumers. As a rule, companies operating in the printing industry offer exclusive materials that are not available online to their consumers. However, many people still like paper editions because they open up better reading opportunities since reading printed magazines, books and other paper media allows readers to use not only vision but also tactile sensations which increase the effectiveness of reading and bring more satisfaction for readers, while information perceived with the use of multiple senses is processed better than information perceived only visually. Therefore, the printing industry can still improve its position and win back customers who have already moved online. On the other hand, companies operating in the publishing sector should be prepared to face issues such as consumer environmental concerns, high production costs and increasing competition from television and online services.