With numerous new media, candidates and parties must always maintain a coherent platform rhetoric in order to achieve their agenda. By examining political awareness, party separation, and persuasion, it is clear that candidates have a direct effect on the public's policy decisions. How the electorate votes and the views of candidates have a direct correlation with how and what candidates say. To win elections, candidates and parties must appeal to the ears of moderately informed citizens in order to convince them to follow whatever program the candidate deems correct. Political figures must also use persuasion techniques to be able to shape voters' political behaviors into the way their party leans. Political rhetoric fuels decisions made in government and directly influences everyone's life