So the action should be ethical when no other action generates greater net utility (Hooker J, 2008). Analyses; contrary to any moral obligation, an organization must think about its revenue growth and stability in the future. Therefore, ethics is only viable if it creates a win for everyone involved within the organization and the impact of the decision in question. In order for Target to sell its consumers' personal information to third parties, Target will be able to predict future trends, create a strong marketing strategy, and allow it to increase consumer loyalty and relationships. Shareholders will benefit from increased sales, while the third party would be able to attract the attention of other organizations and, if successful in the analysis, create a long-term relationship with Target for future analysis. According to the principle of utilitarianism, Target would not ethically violate its privacy policy if they deleted all personal data and aggregated it and then provided it to a global consumer marketing and consulting company. 2. Virtue EthicsAlso according to Hooker (Hooker J, 2008) stated that any organization or individual should make a decision consistent with the virtues and qualities necessary for humanity. Which is trust, honesty, truthfulness and transparency that companies and individuals want to adhere to (Hooker J, 2008).