As a visual representation for Blink, I chose a watercolor brain. This book focuses on intuitive decisions made in the brain: abstract and concrete. The bright colors mixing with each other represent the thought process based on emotion and attraction. These characteristics of abstract decision making are personal and cannot be defined. Malcolm Gladwell explains how these factors cloud our reasoning and, “Disrupting this gift” (Gladwell 262) given at birth is known as instinctive decision making. However, our brains also make snap judgments based on facts, experience, and reasoning. This concrete way of thinking is represented in the painting in the lower right part of the brain. The symmetrical horizontal lines and constant color show the stability and precise nature that is related to the logistical side of thinking. The difference between the emotional and factual sides of the mind is critical to Blink because both impact human decision making. Person Blink author Malcolm Gladwell is on the writing staff. This genre was chosen by Gladwell to increase credibility and to meet audience expectations of informational literature. Nonfiction appeals to the ethical side of the audience because it increases trust in Gladwell. If the book were anything but nonfiction, the topics discussed would become pointless because the audience would not believe anything Gladwell states. Audiences expect any informational text to be nonfiction so they can trust the validity of the topic and concepts discussed. The theme of Blink is: “There can be as much value in the blink of an eye as in months of rational analysis” (Gladwell 17). Blink is a non-fiction book that describes how we think without thinking. Blink describes choices that seem instinctive and immediate and explains the in-depth reasoning behind each decision