Imagine sitting at a favorite sporting event. Think about all the advertising on the jumbotron and the things the team wants you to buy. All of these teams have one main goal: to sell you the product and make a profit. The men and women behind the scenes who make all this possible are sports marketing professionals. According to Wake Forest University, the careers of sports marketing professionals are fast-paced, exciting and quite fast-paced. From NASCAR to baseball, these marketers use a multitude of strategies to market products in the real world. Mike Ozanian, a member of the Forbes staff, talks about the Dallas Cowboys for example. It contributes the Cowboys' $500 million in revenue per season to sponsoring specific athletes and participating in the television show "Hard Knocks." Additionally, EMSI writer Gwen Burrow supports Ozanian's claims by citing Drew Brees, the highest-paid player. Brees, with 11 million in sponsorships as a great example of sports marketing. Joe Gillespie, CEO of Zoove, talks about the impact that technology has on sports marketing. Notice how fans can order food, purchase merchandise and check bathroom lines, all from the comfort of their seat with their mobile device. Steve Parker supports Gillespie's technological approach by stating that everyone has access to television, both at home and in public. Anyone who watches on television will see commercials promoting these teams. The world of sports marketing plays an important role in the American economy. When trying to drive revenue, sports marketers use strategies such as athlete-specific endorsements and the advancement of technology to maximize profits. Everyone who has a favorite sports team has that player with the jersey they own, an autograph they have or even have met him on the sidelines... in the center of the card... they are bombarded with little advertisements that induce them to buy moreover. New technologies will significantly change the sports marketing game over the next few years, causing profits to skyrocket. The world of sports will continue to grow thanks to sports marketers and the strategies they use to promote teams, products and athletes. Through technology, marketers are able to advertise athletes' lives on social media and allow smartphones to update fans on scores from anywhere in the world (Parker). Through the success of specific aspects of programs, such as the Dallas Cowboy Cheerleaders, franchises can make profits without even winning games. Sports marketing also plays a huge role in the economy, contributing approximately $14.3 billion. Without sports, sports marketers and fans, the economy and the way we perceive the world would be completely different.