Lenovo Group's main marketing position mainly takes into account these three marketing positioning methods: combination of high-end, mid-range and high-end. The mid-range and high-end positioning not only ensures the consistency of Lenovo Corporation's orientation in the market, but also constantly improves its image and status in the eyes of customers. Even if the margins of the IT business decrease, the choice of high-end positioning will probably bring advantages for the competitive position in the market in the long run (Gan,2002,P27). In general, the sales margins of high-end commodities are two to three times the number of sales of low-end goods. Furthermore, low-end goods have no guarantee of margin in the growth of cost conditions, so taking the high-end route is crucial to the company's profits. Low power consumption is the main requirement of the IT market for consumers, which also represents a high level image of the technology company. Therefore, in order to improve the company's brand image, choosing low power consumption combined with Lenovo's cutting-edge technology is a great way to improve its market positioning. Currently, Lenovo brand service process is mainly limited to timely after-sales service. With such a narrow positioning strategy, Lenovo could not have the chance to compete in such a fierce and competitive market situation. In the 21st century, it is more likely that the majority of globalized companies will be service sectors rather than manufacturing sectors, stated Bian (2005). ). The new economic model is a service model and represents a competitive advantage for the service industry. Therefore, Lenovo's service department should take Dell and HP as a model; Lenovo should offer more detailed information on the sale of personal computers... middle of paper... in their 2006 report, Lenovo had 19 product types with 200 different models, which represent its diversity and choices for 'export. This in turn saved Lenovo from being embroiled in fierce market price competitions (Wang et al, No Date). Real value, brand value, service value and other formal values ​​are based on Lenovo's pricing strategy to build independent perceived value. in the minds of customers. Therefore, Lenovo Group uses this perceived value to set the standard price of its products and create a unique and relevant value system. Awareness of a unique value system and Lenovo product pricing model have established the brand and service idea with the accumulation of years of experience. Lenovo's core competitiveness drives the improvement of its brand value so that Lenovo continues to be in a dominant position.