The media is defined as the means of communication, such as radio and television, newspapers and magazines, that widely reach or influence people. Over the past 50 years, the media has transformed our daily lives to the point that we are aware of world events within minutes of their occurrence. The media has progressed to a point never seen before. Global issues, such as the environment and global warming, have advanced in media coverage due to new technologies and public interest. Overall, there is more choice, freedom, speed and competition in all aspects of media today. Media have certainly evolved throughout our history, starting with the invention of language and the sharing of information. Then there was the invention of writing, such as ancient Egyptian hieroglyphics, where information could be passed from generation to generation. Other major inventions, such as the printing press invented by Johannes Gutenberg in 1440, revolutionized media. This led to easier publication of print for the masses and faster dissemination of information. This dissemination of information transformed from books to newspapers and articles covering a wide range of topics. More recent technological advances, such as the radio and telephone, led to even faster communications as word of mouth could spread across countries and even continents. The invention of television and satellites connected the world by providing live coverage and instant news spread across the globe. Now, with the invention of the Internet and high-tech mobile devices, information is literally available with just a few keystrokes or the click of a mouse. New apps, blogs and vlogs have made accessing media quick and easy. This evolved in… middle of paper… the sources we have today are almost endless. The idea of climate change has gone from a few magazine articles, to brief mentions on network television, to front-page news, to articles on the web, to detailed documentaries, blogs and websites, and other social media dedicated to climate change. The impact the media can have on topics like climate change is enormous. Public awareness depends on the media. Increasing media coverage on this topic, especially thanks to new technologies such as the Internet, can have a profound impact. Already throughout history we have seen a country come together for a cause (Earth Day) and new laws and agencies created thanks to the public's environmental awareness. The progression of media has made accessing information easier and faster than ever. Information is powerful and with its dissemination through mass media it can have an impact on the entire world.
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