“The Structure of Scientific Revolutions” by Thomas Kuhn is one of the most influential and most cited works of the 20th century. However, Kuhn's definition of paradigm is usually applied to the fields of natural sciences, rather than to the social sciences and the field of communication, not only because Kuhn himself did not intend to involve these fields in his work, but also many social scientists often they misunderstand and misapply Kuhn's work (Berkelaar, 2008). This article will explore Kuhn's vision of a paradigm and see how it can apply to the field of communication. Simply put, a paradigm has two characteristics. First, it is the basic theoretical knowledge generally accepted by scientists competent in a given field. Secondly, it is used to solve puzzles or research problems. A paradigm is the backbone of theories, through which we can reflect how valid a theory is. Theories and methods of looking at reality are paradigms. Kuhn sees paradigms as fundamental and incontrovertible assumptions about the nature of the discipline (Kuhn, 1996). Paradigms are frames of reference that we use to organize our observations and reasoning. In general, a paradigm encompasses theories, and an effective paradigm will produce an effective theory. Therefore, it is safe to say that by examining a paradigm we can understand the organization of theory guided by that paradigm. Paradigms gain their status because they are more successful than their competitors in solving some problem that the professional group has come to recognize as acute. For Kuhn, a paradigm can be competent if it is accurate, coherent, simple and fruitful. At the same time, he also states that even a competent paradigm can be replaced by a new one when science revolutionizes...... middle of paper ......and, because it has nothing to guide it on what to be seen and how to look around. Kuhn's concept of paradigm has a significant impact on how we think about disciplines, science, and the knowledge revolution. Upon closer examination and comparison with what happens in the fields of social sciences and communication disciplines, we found many similarities and shared characteristics with Kuhn's view on paradigms. This is to once again underline the relevance of Kuhn's work for the social sciences and, in particular, for my field of communication. By exploring a discipline starting from Kuhn's concept of paradigm, we have seen how knowledge grows throughout history and how we can make it progress, make it more mature and more fully recognized. We can therefore hope to work better with scientists in our field to achieve more consensus, greater application of knowledge, to make the discipline emerge even more..