Doing Business in ChinaHow to Do Business in ChinaOverview:China remains an untapped market with great growth potential for companies seeking to do business there. Keep in mind that the Chinese community is tired of companies entering the country because they believe that most companies are there to make a quick buck. However, if a Western company follows some simple rules and adheres to some cultural patterns, success in China can be achieved. Culture: Building relationships is key in China. Also known as guanxi. It would be helpful to build some relationships with companies before even suggesting you want to operate in China. A person known to both sides should organize the presentation of a Chinese company. Chinese businessmen are unlikely to meet strangers. Westerners will find that the production, distribution and advertising of a product or solution flows more easily once crucial relationships have been built. A great deal of business is conducted at after-hours entertainment gatherings. Don't hesitate to bring small gifts as a souvenir of your visit. Learn the language. Although the country has many dialects, Mandarin is the official language of China. Finally, don't be rigid in your ways. Negotiations are often delayed in China. Learn to be flexible. Meetings: The first rule of a business meeting in China is to be on time. If the meeting is scheduled for 8:00, be there by 8:00. It is customary for the most senior member of a group to enter the meeting room first. This member also leads the discussion during the meeting. Government: Never underestimate the power of the Chinese government in business. Remember, the communist party is still the largest company in China. Remember that the network of business leaders in China extends not only throughout the corporate world, but also throughout the government bureaucracy. Many Hong Kong entrepreneurs will freely admit that it is important to grease the wheels of government bureaucracy with well-placed gifts and personal relationships with those in power. Proceed with extreme caution when it comes to gifts.