(2000). According to Baack et al. (2000), social penetration theory is also seen as the “onion theory” of personality where different layers of personality are penetrated by the buyer or seller thus creating an atmosphere of trust. This theory demonstrates that the organization will reveal information when it finds that its personality traits match and can sufficiently engage in other aspects of the transaction that could be mutually beneficial. From an organizational point of view, social penetration theory seeks to acquire more knowledge from other organizations through continuous interactions, so information is revealed to each party (Fill and Fill