• A sense of discovery – strategic intent is differentiated; it implies a unique competitive point of view about the future. • A sense of destiny – Strategic intent has an emotional payoff, it is a goal that employees perceive as intrinsically worthwhile. Strategic Architecture A strategic architecture identifies what we need to do now to intercept the future. It is the essential link between today and tomorrow, between short and long term. It shows the organization what skills it needs to start building right now, what new customer groups it needs to start understanding, right now, what new channels it should explore, what new development priorities it should pursue right now to intercept the future. Strategic architecture is a broad plan approach to opportunities. The question addressed by a strategic architecture is not what we need to do to maximize our revenues or share an existing product market, but what we need to do today in terms of acquiring skills, to prepare ourselves to capture a significant share of future revenues in a arena of emerging opportunities. Strategy like LeverageStretch and Leverage are blood