I want to point out that personally I have never felt discriminated against in any way or manner, I'm not sure if it's because I certainly don't care what others think of me, I don't pay attention or simply choose to ignore it. While browsing groceries I first went to Jewel by sections, something I don't usually do as I go straight to get what I need and walk out. I noticed they had multicultural sections for Hispanics, African Americans, and Chinese. However, they had a single categorized isle for each section, while the entire store was filled with American groceries. It would only make sense if the entire store had a full mix of multicultural foods throughout the store, since multicultural consumers are critical to the growth of food companies. Therefore, retail stores should include a wider range of brands and products inspired by flavors and influences from a variety of cultures and not classified into a single section. One thing that intrigued me the most was the limited Indian food section they had at the back of the store. I found it literally offensive, not only because it was practically hidden, but because it was a rather cramped section. However, I pretended to be looking for Dhania, an Indian seasoning otherwise known as coriander seed, and asked an employer at the store where it is since they weren't in the seasoning section, and asked why they didn't carry a widest variety of products in the Indian section. The employee's response was very vague, saying that Jewel doesn't carry many Indian foods because there are special stores for Indians, suggesting trying one of their stores like Spicy Mart located in Aurora or Southern Spices closest to me located in Naperville. After visiting Jewel Osco I stop at Target to get a card for my cousin's 16th birthday. Immediately as I entered the shop I noticed it