One principle that I believe is not as ethical as the others would be “consensus”. In the Science of Persuasion video, Cialdini and Martin state that people who follow the consensus persuasion principle “will look to the actions of others to determine their own” (9:14). This may be less ethical than others because people will base their actions on another person's actions, which may not be how they truly feel about a certain situation. One's communication should be based solely on one's own opinion and choice, but if they change their ways due to someone else's actions, their "actions are not intentional" and do not allow "the individual to think or act for themselves" (Rothwell 24 ). Choice is a very important part when it comes to communication, and the coercion of someone else's thoughts has a negative impact on how a person will convey their communication to others. Because it is not fully their thoughts and ideas, this makes their actions seem involuntary. The person who sees the individual's actions as involuntary does not feel comfortable and does not build a level of trust, which would likely cause the person to cut off contact or communication with the individual. Like the last principle, integrity can also impact why this persuasion principle is not as ethical as the others. Carter explains in his text Integrity that “sometimes you have to accept it