The judgments we make about people, events or places are based on our direct impressions. But we rely on the media for most of our knowledge. The media actually represents the world to us. However, the media only shows us some aspects of the world, ignoring the rest (Andrew Pilkington and Alan Yeo 2009). In this essay I will explain what stereotypes are and mainly I will give an example of a famous men's magazine called "nuts" and explain how it stereotypes women and what is their impact on people. A stereotype can be defined as the creation of an overly simplified and false image. or generalized representation of a group of people or an individual. They are often inaccurate. Although our world seems to be improving in many other ways, it seems almost impossible to free it from stereotypes. Today the media is so powerful that it can make or break a person's image and can also change the public's point of view. Advertising on billboards, on TV and in newspapers colludes to tell us that all women look very specific. Gender is perhaps the basic category we use to classify human beings. The media mainly portrays men as strong, masculine, tough, tough and independent while women are shown as fragile, soft, clean and mostly "sexy". Whatever the role, the press and visual media are full of images of typically white, desperately thin women. They are tailor-made to be the perfect woman. The representation of women in print and visual media mostly tends to be stereotyped, in terms of social expectations (REFERENCE) One such magazine that represents women in a stereotypical way is called Nuts. Claims to be the UK's No. 1 lads' magazine. This magazine offers its targeted readers a weekly dose of goodies, one page is...half of paper......addicted creates very low expectations for girls, these thoughts could breed disrespect for women. Therefore, the impact of such stereotypes in the media among people, especially on young people, is not very positive. They tend to have a simplistic, unchanging and typical image of women in their minds. It is essential to educate children from an early age to recognise, be aware of and overcome stereotypes. In conclusion, the mass media are completely to blame for the representation that many individuals have of women. They were seen as overly sexualized individuals forced to do housework and raise children. There are very few magazine advertisements that depict women in the workplace or as independent individuals. These stereotypes are changing somewhere, but it is almost impossible to completely demolish all stereotypes related to women.