Internet MarketingMarketing is currently on the brink of the biggest lifestyle change I've ever undertaken. Around the world, businesspeople and other entrepreneurs are racing to profit from the future of marketing. Tradition is being overturned as all of free enterprise begins planning to phase out age-old methods towards the more effective and cost-conscious world of the Internet. Their logic isn't too difficult to understand. Last year, American companies spent millions of dollars advertising their products in magazines, newspapers, radio, television and the mass media. They flooded the homes of America, targeting every carbon-based breathing life form they could find, with countless jingles, images, songs and dances in an attempt to sell their often unwanted goods. This type of nuclear marketing (reducing the energy burden on a random percentage of the population) has been the backbone of corporate America. Times, however, are changing.' With the deregulation of the Internet in 1991, the federal government opened the industry's doors to the potential of 24-hour advertising, almost free of charge to anyone in the world who accesses their connection. While it is true that this new advertising is seemingly not that direct, it provides a marketing tool that directly targets interested parties. The biggest problem with traditional marketing comes from the fact that to determine who is interested in a product, the company would have to ask everyone. Changes in access to information are forcing the game to evolve. Now companies can have fun introducing their products to those who are looking for them. Furthermore, organizing this new media revolution costs almost nothing. It's clear that traditional marketing is approaching a revolution. He is a twisted dinosaur awaiting his fate. As the world continues to interconnect, business will change the way it reaches its customers. Those who evolve will prosper. Those who do not will perish. The Internet is a worldwide network of tens of thousands of computers, all connected. Individuals and businesses access the Internet by obtaining an Internet account through a local Internet service provider, which offers access to email and the World Wide Web. The "Web" allows potential customers to visit a business's storefront around the world and view the company's online color brochure archived in pages or files that can be viewed as either text or images.