This is a big problem today because people don't realize that once they put on that mask of being something they are not, even for a "second", it can have an impact permanent about who he is. His whole personality changes and the people around him will most likely not recognize the person he is becoming or the one he has already transformed into. Most people don't realize that once they lose themselves, they will ultimately lose the people they love and care about deeply. If he finally wakes up to reality and sees who caused all this, it might be too late and that's the worst feeling. In conclusion, double consciousness has many different effects on different types of people. Sometimes double consciousness can be used to one's advantage, for better or even for worse. You have to stay true to who you are, so you don't get blinded by what society thinks you should