IntroductionInternational business is the exchange of goods and services between entities in different countries. International business is made possible by globalization and international cooperation (Frynas and Mellahi, 2011). In today's business world, every company is directly or indirectly affected by international business. As a result, most companies are taking a more proactive approach by internationalizing their operations (Hill and Jones, 2012). This article aims to examine the different international strategies employed by multinational enterprises (MNEs) in their operations so as to carry out their business profitably. It will have a particular focus on the clothing manufacturing, retail and fashion industry in the UK. The chosen company is Golden Touch UK. It is a medium-sized company based in London and is dedicated to the production and sale of clothing. Above all, he has a special taste for women's clothing, although he also produces and sells clothes for children. Golden Touch UK began its operations in the fashion industry in 2000, although it had been in the clothing manufacturing industry since 1995 (Goldentouchuk.com, 2014). It is a medium-sized enterprise as it fits the description of a medium-sized enterprise according to EU standards. The standards state that a company can only be described as a medium-sized business if it has 250 employees or fewer, has an annual turnover of 50 million British pounds or has a balance sheet total of €43 million. Golden Touch reported an average revenue of 50 million from its operations domestically and abroad. Subsequently, the company's operating methods and business strategy will be addressed, comparing them with those of its competitors in order to determine its key competencies and the main environmental variables. This, in… middle of the paper… customers have many stores, for example Zara, which operates in the UK as a multinational, has 18 stores in the UK alone. Golden Touch should therefore increase the number of its stores. You may need a bank loan to finance this venture or even sell more shares to the public. Finally, the company should reconsider its decision not to participate in fashion week events and trade shows. This may be the good publicity he needs. It should also increase advertising expenses to earn more revenue. Of great importance, the company should consider the timeline of its product cycle. It is too short and prone to many errors, which can be fatal. You can extend the time up to 3 months to check if the market has changed before proceeding with the introduction of the product. 3 months is still below the industry average and Golden Touch should still enjoy the lead (Chavan, 2011).