On average we are exposed to around 3000 advertisements per day. Most of these portray women in a sexualized way or dominated by my male figures. It may seem harmless to most people, but in reality the media is used as a platform for the constant objectification and degradation of women, sending negative messages about how women should be treated. The term “sexual objectification” has been around since the 1970s and has always been considered a big problem, but nothing has been done to try to stop it. It may seem harmless enough, but studies have shown the numerous negative effects it can have on the women affected: 91% of cosmetic surgeries are performed on women and girls as young as 9 years old who become self-conscious about their physical appearance. Should women still be portrayed as nothing more than an object in this day and age? Sexual objectification has taken over life in areas we don't even realize. From an early age, children are conditioned to believe that boys are more important than girls. Most characters in children's books are male, while only a third of main characters in children's programs are definitive. This portrayal of male and female roles has continued across media, with only 12-15% of top-grossing films being female-centric. Objectification is present in all our lives, even something that is gender neutral will usually be defined as masculine apart from objects like boats and cars. Throughout history, women have always been portrayed as weak figures who need to be controlled by men whose main role is to take care of the family. Although women are now more accepted in the workplace, they are still expected to take care of the family and cope with the p...... middle of paper ...... highlighted as a major problem by media is still a problem even today. Despite the many proven negative effects that objectification can have on women and young people, nothing has been done about it. We must stop using the media as a platform to degrade women and instead use it to address the problems they have caused. Children should not be raised in a society where women are made to feel as if they are not good enough and where it is considered okay to treat them as nothing more than an object of desire. Works Cited http://www.pediatricsdigest.mobi http://www.cristingrogan.com http://www.kon.org/urc/v5/greening.html http://www.psychologytoday.com http:// thesocietypages.org http://www.apa. org/education http://www.independent.co.uk/ http://www.bbc.co.uk/news/ http://www.dailymail.co.uk http://www.news24.com/ http://www.prezi.comhttp://cratesandribbons.com/