In 2013, air transportation made sales of CAD 23,104.8 million, while other transportation, including buses, ferries, trains and cruises, made only 3,248.7 million . It's easy to see that consumers prefer flying over other modes of transportation when going on a trip. From data provided by PMB Product Data, 17.7% of Canadians aged 12 and over will choose Air Canada over other airlines. Edmontonians are 103% more likely to choose Air Canada than the average Canadian, while Montrealers are 17% less likely to choose Air