Samah ElmeriInternational Marketing November 17, 2013 Abercrombie & FitchIntroductionFor the purpose of this article we will discuss the effects of the boycott on Abercrombie & Fitch; a clothing company based in the United States. We will initially analyze the concept of boycotting international companies to understand the different choices boycotters make when targeting the offending company. We will consider the history of the company; it's the beginnings, the evolution of the concept, the failures and the successes. An important part of this document will evaluate the main factors and reasons that led to the boycott. We will analyze the effects of the boycott keeping in mind that although the reasons for the controversial boycott date back to a couple of years ago, it was only in 2013 that the boycott was initiated by several parties involved. To understand what triggered the boycott, we will try to understand how it all started. There are different parties interested in the boycott and each has their own agenda and motivations for boycotting the company. To provide a more in-depth analysis of the initiators of this particular boycott, their relationship to each other will be discussed in the paper. Another important aspect of boycotts is the different types of effects these boycotts have on the company. We will closely study the reasons, effects, stakeholders, and path of damage control and reconciliation chosen by Abercrombie & Fitch, as well as its outcomes both negative and positive. Finally we will discuss the effectiveness of the boycott on Abercrombie's internationalization, market strategy, competitiveness and market activities.BoycottHistory of Abercrombie and F......half of the document......describes the skills of Jeffries business experts saying; “If history is any indication, Jeffries won't let anyone – high school girl-cotting feminists, humorless Asians, angry shareholders, thong-hating parents, lawsuit-happy minorities, nosy journalists, copycat competitors or rigid moralists – to get in his way. .” Another important issue addressed in the Business Report article is the fact that A&F only offers larger sizes in men's clothing because athletes are expected to buy A&F clothing, however in women's clothing lines the sizes are smaller and not They are suitable for larger sized women. “He doesn't want bigger people shopping in his store, he wants thin, beautiful people,” Lewis said. “He doesn't want his core customers to see people who aren't as attractive as them wearing his clothes. People who wear his clothes should feel like one of the “cool kids"..’”