For thousands of years, society has defined culture as adopted behaviors through closely related interactions. According to Cambridge Dictionaries Online (2013) culture is defined as "the way of life of a particular people, especially as shown in their ordinary behavior and habits, in their attitudes towards one another, and in their moral and religious beliefs". Culture is violated in every feature of life, from family heritage to business and friendly socializing. Cultural traditions and customs have impacted Brazilian society in Latin America. Therefore, to understand the culture of Brazil, the characteristics of this nation's past and economy will be analyzed. According to the Library of Countries Studies, in 1822 the Federative Republic of Brazil gained independence from Portugal to gain rights regarding economic and social discrimination. economic and social discrimination. Politically, to determine whether the liberation from Portugal had a positive effect on Brazilian society, it is necessary to evaluate the effect of progress on society. For the purposes of the report, the focal point will identify Brazil's ethnocentric culture and encompass every aspect of life, from corporate culture, to cultural heritage, to tolerance and patience on a global scale. Collectively, Brazil has one of the most ethnocentric cultures in South America. It is the fifth largest country in the world. Brazil's diverse society is represented by rich South American, Indian, African and European cultures. These Brazilian cultures however; they were "inherited a highly stratified society from the colonial system and slavery, which persisted for nearly three generations after independence in 1822." The Brazilian nation remained divided into five... middle of the paper... and as unique as those you would find in Germany or India." The Brazilian way of doing business, companies follow the norm of society listed below ( see Figure 2.) Meeting times, although stated, are obviously flexible, "meetings start late and end even later" in most cases. The initial meeting will be the most formal one, it is customary, "to shake hands to everyone present upon arrival" and make "small talk before the actual meeting begins" to predict a level of investment interest. When making business decisions, never expect the person you are talking to, "to have too much haste to conclude this initial part of the meeting as the tone you set here may be important in the relationship development cycle.” (WBC) Corporate cultures require that individuals “Do not make themselves appear impatient or overly pushy.” so the Patience is extremely necessary.