Task 3.) BMW: Resource Base IntroductionBMW is an established company that has been in the automotive industry for almost 100 years. During this time the company faced many challenges, but managed to become one of the most successful and well-known companies in the world. (BMW) This analysis will examine BMW's strategic resource base, how they are and should be managed, and whether the company's competitive advantage is sustainable. Furthermore, the document will delve into whether and how BMW meets customer needs. Threats regarding the company's competitive advantage will also be identified and examined. Strategic ResourcesBMW has used a product differentiation strategy, which has led to the generationBMW has always been among the innovators in the industry. For example, the Bavarian car manufacturer was a pioneer of turbocharging (Meiners, 2015) and more recently the company is competing to bring the first steering-free car to market (Gibbs, 2015). The “BMW Efficient Dynamics” strategy symbolizes the company's strong emphasis on research and development and innovation. BMW's vision for this strategy is: "Pure driving pleasure through maximum performance and minimum fuel consumption." The combination of efficiency and minimal fuel consumption has been quite successful, as can be seen in the i series. Another difference between BMW and many of its competitors is the fact that the company tries to improve existing products, while other car manufacturers usually leave their products unchanged. BMW's R&D department is therefore not only concerned with creating new and innovative products and solutions, but also works to improve existing and established cars. (BMW, 2015) According to a ranking by the Boston Consulting Group (BCG), BMW is the third most innovative company in the automotive sector and the 18th overall. (BCG Perspectives,