SWOT Analysis of Tesco plc We all know Tesco as a food retailer and we know that they are in constant competition with other retailers such as Sainsburys and Asda, but we don't know much about what happens beyond the shelves and the tills, marketing plans and day-to-day tactics that need to be devised to remain the number one food retailer in the UK today. I will analyze Broughton Parks Tesco and its possible competitors Swot AnalysisFirstly, four main objectives, under which these four particulars are strengths:1. Tesco represents a strong core business in the UK. Last year the sector saw very marginal growth as a whole, however Tesco continued to outgrow the market by offering better value for money and becoming cheaper. Be as strong in non-food as in food. The market for non-food products (such as cleaning products, entertainment and clothing) is now worth seventy-five billion pounds in the UK. You can see the growth of their dot.com business which now has over four hundred and fifty thousand users and is the largest online grocery retailer in the world, and the success of Tescos Personal Finance with over 1.5 million customers they have are making some real routes to non-food products.3. Growing internationally, Tesco has 30% of its stores outside the UK and plans to reach 45% by the end of next year, and will be reached across Central Europe and Asia4. Have the most loyal and committed staff. Tesco as a company uses clear values ​​to underpin what it does. Their core purpose is based on “Creating value for our customers to earn their lifetime loyalty?” Tesco has invested a billion pounds. Tesco believes that one of them offers the best quality across a wide range of products and believes that they offer the best value. They have invested a billion pounds since 1996 in the campaign to reduce prices to customers and this continues to grow until 2004. They offer exceptional customer service, every customer is offered help at the checkout. Location and convenience are another reason to choose Tesco, in the last two years they have introduced 200 open 24 hours a day and have another 1540 new express stores planned, which are Tesco mini stores... in the middle of paper. ..... Consolidated property state MLN assets £ intangible assets 154 Materials Introduction Materials 11,032 Materials activities of 317 Investimentotal Assessment 11.503 Total assets circulating circulating circulating 929 StockDEBitors 454 debts with expiry within a short -term bored short -term investments in ATM and in Cassa 445 Cash in the bank and on hand Total current assets 2,053 Total current assets Creditors -4,809 Creditors: amounts due within one year Working capital -2,756 Net current assets (liabilities) Total assets less current liabilities 8,747 Total assets less current liabilities Long-term liabilities - 2,741 Creditors: Amounts expiring beyond one year Provisions for risks and charges -440 Provisions for risks and charges Shareholders' equity 5,566 Shareholders' equity Represented by Capital and reserves Ordinary share capital 350 Called share capital Issue premium 2,004 Issue premium Other reserves 40 Other reserves Income statement 3,136 Income statement Funds of ordinary shareholders 5,530 Funds of minority shareholders Minority interests 36 Minority interests Invested capital 5,566 Total invested capital