The Internet is a vast platform that can be used to expand the story world of The Goddess Within in several ways. Through the countless platforms available, the web can host related social media pages, fictional but informative websites that expand and enrich the plot, and a comprehensive encyclopedia of websites and information that keeps the story world more accessible and intact for viewers . By maintaining a coordinated web presence, viewers will easily be able to access online sources, thus enriching their overall experience with The Goddess Within. Social media can be used to develop specific personas using various media platforms on the web. To establish an online presence, transmedia creators should start by accessing the platforms that viewers use and that already exist. These websites may include Ning, Facebook, Twitter, YouTube, and Instagram (Hayes, 2011). Starting a social media campaign should start with the two most used social media platforms, Twitter and Facebook. According to research conducted by The Atlantic, “More than 20 million U.S. adults access Twitter at least once a month, and more than 170 million tweets are sent every day” (Jackson, 2011). To help build hype for these characters, The Goddess Within will be establishing a Twitter presence for their characters, specifically Athena, the Goddess. With his cheeky and enterprising personality, he would not hesitate to express his opinion, so personifying this character through Twitter would make the Twitter experience engaging and fun for users. Athena's Twitter may also be used to hyperlink to other websites and social media pages created to promote this story world. Another character who could also make for an interesting Twitter... medium of paper... media story to expand on. The Inner Goddess would benefit most from using social media platforms to generate interest and develop important character identities. Additionally, creating fictional websites that provide more information about these characters' professional lives and the research they are doing on specific archaeological discoveries will help make the story seem more realistic, thus making it more relatable. Finally, creating an organized wiki site to make more background information and other storyworld paths more accessible to viewers would help transmedia creators make this story organized and cohesive across these platforms. More importantly, as the Internet is continually expanding, updating and changing, as The Goddess Within continues to develop as a transmedia world, the web can easily change and adapt to it..