Health care is the fastest growing industry in America, because health affects every aspect of the lives of all Americans. People are living longer and longer than before. The increase in life expectancy is due to advances in science and healthcare delivery. Health communication has been an essential aspect of healthcare delivery. Furthermore, health communication has an impact and influence on health policy and political initiatives, thus affecting people's health and lives. Therefore, it is important to understand the overview of health communication, planning processes, techniques and methods that influence and influence health policy and policy initiatives. Communication has long been an essential part of the healthcare industry. It all dates back to the mid-1900s, when the hospital employed communications professionals to provide patient situation reports and spread news about the facility. As seen in the case of pharmaceutical companies, they would employ communications consultants or internal workers to publicize the approval of a new drug. Nowadays, healthcare companies also utilize large staffs for branding and corporate communications. Hence, there has been an increasing number of consultancy firms in public relations and medical advertising due to many new advanced social media. Additionally, as health communications grows, more health communication specialists are needed. Over the past three decades, more graduate programs in health communication are being offered at universities (Hicks & Nicols, 2012). Through communication, health information can be shared with the public or with the individual patient. Health materials are transferred via newspapers, television, Internet, radio, flyers or billboards, etc. Although there is a reduction in... paper medium......tfeed. They trained staff to educate new mothers about the importance of breastfeeding (Mahone, 1996). Furthermore, media campaigns reach and inform pregnant and breastfeeding women and fathers about the importance of breastfeeding. Campaigns also reach the general public about the benefits of breastfeeding through the use of public service announcements on radio, television, and in newspapers, newspapers, and magazines. Campaigns show that the public is more aware of the benefits of breastfeeding and women are happier to breastfeed in public (Arias, 2005). Effective planning processes, techniques and methods will have a greater impact on health policies and policy initiatives. Individuals and groups definitely promote public health through communication. Collaboration between individuals and different media will spread information across the nation.