An ideal company for Pinterest's marketing team to strategize with would likely be Container Store, because the company's product ties directly into the beloved DIY organizational aesthetic by many users of the platform. Their value proposition is that they provide shareable, quality content to an inspired user base, excited to purchase products that transform their spaces and lives into Pinterest-worthy spectacles. They allow users to continue offering different ways to find new content. As a social network, user growth on the platform creates more opportunities for users to gain relationships and content by following each other. By strategizing around Pinterest, companies are able to market and create practical solutions for the products they sell and provide real-world examples of the ways in which the products provide value. They accumulate revenue by using their teams of strategists and marketing experts to help brands create customized strategies for tangible results in the market.