Coca-Cola Enterprises has numerous activities focused on preventing damage from natural disasters. Rather than reacting and responding after natural disasters occur, this venture manages to collaborate in a partnership between financial and natural needs. Coca-Cola annually assesses its social and environmental risks, which include health and wellbeing trends, adverse weather conditions and global climate change (Commit to 2020: Shaping a Sustainable Future in Europe). As John Brown, director of technical and risk management of Coca-Cola's supply chain, states, this supply chain strives to prevent any possible danger that may arise from its continuous expansion. “This approach ensures that risks are identified and managed at a local level, which in itself represents true enterprise-wide risk management. The sweet spot is when we can identify systemic risks across multiple entities and then apply higher-level resources to address these risks once, rather than multiple times, and with sometimes different approaches”