Rap began as a social movement during the mid-1970s, once we got to the 1980s it began to expand greatly and became popular among young white men in outskirts. During the late 1980s and early 1990s rap became overtly political with its messages, which further broadened its popularity. Unfortunately, political rap lost popularity in the mid-1990s; Regardless, artists and their voices have been marginalized due to corporate control. While there doesn't appear to be a direct link between rap music and whitening, the author argues that this is no coincidence. Despite the political messages within the genre, rap has been viewed in a racist manner