is a fierce competitor in many industries, it should not lose sight of some of its biggest competitors; including Google, Samsung, Lenovo, Sony and many more. As these companies explore advancing the same technology that Apple is currently using, Apple will need to continually expand its innovative capabilities in each of the industries they currently dominate. Kudler Fine Foods is also a fierce competitor in its industry, with several locations in the San Diego metropolitan area of ​​California. While its competitors, including Whole Foods, a large fine food store, and other local fresh food markets, Kudler must also work to remain innovative and maintain its ability to meet the wants and needs of each individual consumer.