IntroductionHuman resource management involves promoting a corporate culture that makes working for an organization a pleasant and rewarding experience. Building on the additional case: Within the clothing store, this paper will focus on the key ideas associated with building and sustaining a positive culture, how HR impacts the culture with their activities and practices, and how the case additional compares to real-life experience. Company Culture Most individuals want to go to work every day looking forward to what they do and excited about working in the environment in which they find themselves. Simply put, corporate culture is the set of values ​​and practices shared by a company's employees. As Barry Phegan, Ph.D. explains: “A company's culture is its personality. It tells people how to do their jobs. Takes cues from leaders. It is the basis of motivation, morale, creativity and success in the marketplace and determines how members act, how energetically they contribute to teamwork, problem solving, innovation, customer service, productivity and quality” (Phegan, 2003). Different organization...