The overlap between the three spheres is clear, it is also clear that they must coexist. O'Neil's Instagram experience is representative of how identity and a false reality can be constructed across social media platforms and profiles. This reveals issues with representation and how the private, corporate and public spheres are linked to online representations. This includes the transparency of an individual's private life, the concept of self-branding and promotion as a result of commodification, and the revelation that identity and representation are influenced by the public nature of social media