Over the last 20 years, technology has improved as has human behavior. Another change that has been quite significant in the workforce is generation. As baby boomers reach retirement age, the workforce is changing. In the change of pace there are many issues that concern the younger generations. However, the new unprepared workforce brings other problems to most companies. As the new era begins, the company is grappling with high spending demand and low employee production. This event challenges human resources management in searching for potential employees. The consideration generates the pros and cons of whether to maintain, train and improve or recruit and change the force. The essay will provide the in-depth exploration to oversee the positive aspects of developing employee dedication. The method used will be research and discussion of cases. The goal of the written report is to provide insight into the importance of employee loyalty. Maintaining employee loyalty There are various ways to increase worker productivity in the workplace. Through motivation, rewards and punishments, etc. However, none of these approaches will be successful without employee collaboration. To improve the company, the manager must be able to assign his employees to respected sectors. Professionalism can be achieved with a certain amount of time and dedication. Management cannot ignore the importance of low employee turnover. This report will show several benefits of having loyal employees in the company. The loyal employee tends to be more motivated than the new employee. The more a human being loves something, the more incentives arise to improve... middle of paper... 7). Retention is hard: Motivating student employees for high performance and longevity. Personnel Development, 5(1), 93-101. Boone, G., & Kurtz, D. (2012). Contemporary affairs. np: John Wiley & Sons, Inc. Davidson, M. C., Timo, N., & Wang, Y. (2010). How much does labor turnover cost? International Journal of Contemporary Hospitality Management, 22(4), 451-466. Duboff, R. (1999). Loyal employees are a key element of a company's value. Journal of Management in Engineering, 9.Gulli, C. (2009, 10 19). Fear factor. Maclean's, 122(40), p. 100. Retrieved April 30, 2014 Gustafson, C. M. (2002). Employee Turnover: A Study of Private Clubs in the United States. International Journal of Contemporary Hospital Management, 14(3), 106-113.Omar, M.W. & Jusoff, K. &. (2010). Employee motivation and its impact on employee loyalty. World Journal of Applied Sciences 8, 8(7), 871-873.