Nintendo has been around for a long time. 125 years, to be precise. This report will explain how Nintendo became so deeply ingrained in our culture by examining the moves they made with their consoles, including both successes and failures. Fusajiro Yamauchi was a skilled craftsman, he created karuta, playing cards. He often made hanafuda cards, flower cards that people often used in various games. (An interesting trivia: Nintendo still offers hanafuda cards as rewards for a service called Club Nintendo today.) Once the cards were sold to stores in Kyoto, they became extremely popular. He sold them under the name Nintendo Koppai. Generations later, Hiroshi Yamauchi and Gunpei Yokoi added a Games division to Nintendo, after Yamauchi abandoned koppai, and began working on electronic toys. With the help of Masayuki Uemura, the game evolved into laser gun games for arcades. They became popular with "laser shooting ranges", as they were called. They also worked on Color-TV Game 6. Never heard of it? Nintendo's history is very dark before they made the NES, or Famicom in Japan. Based on Pong and Magnavox Odyssey, another game console, the games were supposed to be various ball games, but they couldn't make circles, so the balls were square with two rectangles and plastic coverings for different games. They couldn't do it themselves, so they had Mitsubishi produce it. Yamauchi had the idea of ​​creating a little game with calculators, as they were becoming very popular, not to mention cheap. Similar inventions would later be known as handhelds. Uemura created Game and Watch starting from this idea. He basically bombed in America. They tried to market it as a toy, which made many people not want to buy it. Inspired by the Magnavox Od...... middle of paper ...... because Nintendo shaped many of our childhoods with its adorable characters, innovative systems and child-friendly content. They are home to some of our favorite franchises and have started others. They saved the American video game market. Sure, it had some flops, but we still love the company today. Works Cited Cohen, DS "The Story of Nintendo." Main creators and milestones in the history of video games. March 2, 2014Jones, Tegan. "Nintendo's Surprisingly Long History." March 2, 2014Sheff, David. Game Over: How Nintendo Destroyed an American Industry, Captured Your Dollars, and Enslaved Your Children New York: Random House, 1993 "The Nintendo Story." Wikipedia March 2, 2014 Google.